By Alexander Mather, Consultant, London
This morning, the Prime Minister and Leader of the Conservative Party, David Cameron, launched his party’s manifesto in the marginal seat of South Swindon. In a campaign which had, up until this week, seen the two main parties focusing on their core votes, the choice of a marginal seat was perhaps fitting as Cameron, like Miliband yesterday, used this major set piece of the election campaign to attempt to reach out beyond usual Tory voters.
The promise of a ‘good life’ for all is the main theme of the document, with announcements on housing, tax and childcare taking most of the headlines. Our analysis of the document and sector-specific pledges is here.