PI’s healthcare practice has grown over the years through reputation, recommendation and delivery of results for our clients. Our strength in the sector comes from our breadth of experience. As well as advising pharmaceutical companies and commercial healthcare providers, we work closely with a number of professional associations, charities and patient groups. The scale and complexity of the healthcare policy landscape means that each campaign is tailored to the individual needs of the client. Services we offer include: analysis of policy developments and regulatory advice; political profile raising of companies and therapy areas; event management; coalition building with third party stakeholders and assistance with responses to Government consultations.
Case study
PI works for a leading international pharmaceutical company for a brand of drug treating a condition that affects a small number of patients, largely from ethnic minorities. Services for the treatment and management of the condition vary widely throughout the country and recognition of the condition was low. Working closely with patient groups, PI gained cross party endorsement of newly launched standards of care for the condition. This included a supportive statement from the Prime Minister, who recognised the need to reduce the health inequalities that patients with the condition suffer, which also helped to drive a successful PR campaign. Lobbying by parliamentarians as a result of the campaign has also achieved changes to the syllabus of the professional medical body to ensure greater awareness of the potential complications of the condition, improving treatments for patients.